There is a prevailing myth in our culture, played out in our language and in marketing, that meat is masculine and plant foods are for wimps. Meat is a metaphor for strength, virility, and manliness, while vegetarianism/veganism is feminine, effeminate, and even emasculating. “Real Men Eat Meat” and “Tofu is Gay Meat” are just two examples of advertisements that perpetuate this myth and secure it in our consciousness. Studies show it’s working. Join me for a meaty episode that will shake you out of your vegetative state. If you don’t want to be a fruit, learn how you can be a beefcake.