Tag: clean meat

Are Vegan Companies Selling Out to Meat Companies?

Some vegans think so.

I talk about the phenomenon that is causing vegan / plant-based companies to flourish and meat/dairy/egg companies to get in on the game.

Cynics may point out that they’re just in it for the money; realists may point out that they’re just in it for the money.

Watch my video about this trend, then read my article about this over at LiveKindly, an online magazine for whom I am a contributor.

Can’t wait to hear your thoughts!

(Psss…do you know The Joyful Vegan is coming out soon? Learn more at JoyfulVegan.com!)

Buying In or Selling Out? When Meat and Dairy Corporations Buy Vegan Companies

The animal-based meat, dairy, and egg companies are not committed to killing and hurting animals as much as they’re committed to making money. If the meat, dairy, & egg industries could make as much money NOT killing and hurting animals, they’ll do it. Buying into the success of vegan companies enables them to do that. Isn’t that what we want?

The plant-based foods market recently topped $3.1 billion in sales and is slated to reach over $5 billion in just a couple years. As a result, the animal-based meat, dairy, egg, and other large corporations see vegan companies and the plant-based products they make as competitors they should fear, emulate, learn from, collaborate with, invest in, or even purchase. They recognize they need to “buy into” the success, growth, and future of the plant-based market. Some, however, see it as vegan companies “selling out,” choosing profit over principles and betraying their loyal vegan customer base. On today’s episode, we explore the many perspectives of such business decisions and speculate about who the biggest winners are in the end.

{Recipe} Homemade Vegan Sausage

Hear ye! Hear ye! These sausages are pig-free and gluten-full. I have neither a pig-full nor a gluten-free version, so enjoy this one that will blow your mind. You can also watch a video demonstration I did on a Live Facebook Broadcast. See below. 

ADVANCE PREPARATION REQUIRED to make the lentils. Brown lentils take less than 30 minutes to make from scratch, but you can use canned, if you wish. Drain first, and you’ll still want to puree them. Makes 6 sausages

Corn not included.

INGREDIENTS

1 cup cooked brown lentils, mashed or pureed
1 1/4 cups vital wheat gluten (I always buy a box of 4 packages to keep them on hand.)
1/4 cup nutritional yeast flakes
1 teaspoon garlic powder
1 tablespoon anise seeds (you can also use 1 tablespoon crushed fennel seeds)
1/2 teaspoon red pepper flakes (my favorite is chipotle)
1 teaspoon smoked paprika (regular paprika will do)
1 teaspoon dried oregano
1 teaspoon dried tarragon
1 teaspoon dried thyme
1 cup vegetable broth
2 tablespoons tamari soy sauce

DIRECTIONS

Cook your lentils so you have 1 cup cooked. I always make a little more than I need for this recipe so I have another batch on hand for another. When they are cooked, puree them in a food processor or mash them by hand.

Have at the ready 6 square sheets of aluminum foil. Set aside.

Combine all the dry ingredients, then add the pureed brown lentils, the vegetable broth, and the tamari. Combine thoroughly. It will come together pretty quickly. The more you mix once it’s combined, the more you’re working the gluten, which will result in chewier sausages. You’ll get a feel for how much you want to mix the more you make these.

Divide the mixture into 6 equal parts. I usually just eyeball this, but don’t worry about being perfect; you can always break up or add to a sausage once you make one, so just do your best. (See the video for how I do it.)

Place one part of the mix onto a sheet of foil, and mold into a 6-inch log. Roll it up in the foil. Place each of the 6 sausages in a steamer, and steam for 30 minutes.

Once they’re steamed, you can store them in the refrigerator for future eating, but why would you do that? Eat now. Unwrap them, grill them up or pan-fry with a little oil. Then, stick them in a bun with all the fixings, chop them up to make sausage biscuits and gravy, or cut them up and add them to a stew. They’re absolutely delicious, and yes, your Uncle Harry will think you just fed him a sausage from a cut-up pig, so even he’ll be happy. They’re that good.

VARIATIONS

Consider this a base and vary your herbs and spices to your liking. It’s a flexible recipe waiting for your special touch. Just don’t add pigs. Thank you.

[Tweet “Check out this delicious homemade sausage recipe. Pig-free. Gluten-full. Flavor-packed.”]

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